A Super Mario character is pictured at a Nintendo display ahead of the launch of the company’s Switch 2 console, at an electronics store in Nagoya, Japan, June 2, 2025.
Richard A. Brooks | Afp | Getty Images
Nintendo shares plunged on Monday after the gaming giant warned that sales of its flagship Switch 2 console would fall this fiscal year and it announced a price hike for the device due to rising memory costs.
Shares of Nintendo closed 8.4% lower in Tokyo, Japan to 7,020 yen (US$44.64), the lowest since August 2024. The stock has fallen 34% this year.
On Friday, Nintendo announced price hikes for its Switch 2 console in markets across the world. An unprecedented surge in the price of memory chips, driven by the AI infrastructure boom, has increased the cost of producing the device.
Nintendo said that it forecasts 16.5 million unit sales of the Switch 2 in the current fiscal year, which ends in March 2027, down from 19.86 million since its launch last June. The predicted fall in sales of the console — which is less than a year old — is raising concerns among investors.
“Nintendo is predicting Switch 2 hardware sales to go down this fiscal year — instead of going up as it usually is the case with new consoles,” Serkan Toto, CEO of Kantan Games, told CNBC on Monday.
“The biggest factor is of course the price hike that Nintendo thinks will lead to softer demand.”
Nintendo shares since August 2024.
‘Lowballing’ guidance
Nintendo has a reputation for issuing conservative guidance. Toto said the latest numbers are likely no different.
“I believe that Nintendo is, as usual, lowballing because users will get used to the new price of the console over time,” Toto said.
Kazunori Ito, director at Morningstar, said in a note on Sunday that Nintendo’s guidance was “overly conservative.”
“We believe the console price hike was inevitable given the prolonged inflation in memory costs. While the weak shipment guidance likely reflects undue caution on demand, the hike itself was kept modest, and we expect shipments to hold up better than the company anticipates,” Ito said.
The price of the Switch 2 was raised by $50 in the U.S., and by 10,000 Japanese yen (US$64) in Japan.
Ito said he expects Switch 2 sales to hit 19 million units in the current fiscal year compared to Nintendo’s forecast of 16.5 million units.
“We view Nintendo’s shares as undervalued,” Ito said. “The market appears overly focused on near-term headwinds and conservative guidance, while underappreciating the long-term earnings growth from over 100 million Switch users migrating to the new platform and increasing game purchases.”
Game sales concerns
Another metric the market watched closely was Nintendo’s software or game sales, because blockbuster titles can help drive sales of hardware.
The Japanese gaming giant said it expects software sales across the original Switch and Switch 2 to total 165 million units in the fiscal year ending March 2027. That would mark a roughly 11% year-on-year fall.
“The year-on-year decline in game shipment guidance risks signaling that Nintendo lacks confidence in its pipeline,” Morningstar’s Ito said.
“However, as user engagement typically accelerates in the second year of a console cycle, we view this as too pessimistic,” he said, adding that Morningstar forecasts software sales of 205 million units, above Nintendo’s own forecast.
Nintendo has had some early game successes with the Switch 2, including “Mario Kart World” and “Pokémon Pokopia,” which became a surprise viral hit and sold over 4 million units in the five weeks after its release in March.
However, investors are waiting to hear more on Nintendo’s gaming pipeline, and in particular on any upcoming games involving some of its most iconic characters such as Mario and Zelda. Investors are watching closely for when the company will announce a Nintendo Direct event, which is where it typically lays out its upcoming major hits.
“We should get a new Nintendo Direct presentation laying out the software 2026 lineup as soon as next month,” Toto said.
