Ternus makes his second-ever X post
John Ternus, senior vice president of hardware engineering at Apple Inc., during an Apple event in New York, US, on Wednesday, March 4, 2026.
Adam Gray | Bloomberg | Getty Images
Ternus took to X on Wednesday morning to make his second-ever post to the platform.
The new Apple CEO shared a vague, 14-second video showing a light shiinig on, well. something.
His first post, made on Sept. 1, said “hello.”
—Chris Eudaily
Apple’s rivals are watching closely
Apple’s fiercest rivals for smartphone sales in China are reacting to the launch, even before it’s started, CNBC reported this week.
Huawei and Xiaomi both announced new foldable phones on Tuesday. Xiaomi introduced the 18 Fold, a passport-sized device, and Huawei unveiled the Mate XT2, a trifold smartphone.
The new Xiaomi 18 Fold smartphone is displayed at a specialty store on September 8, 2026 in Zhengzhou, Henan Province of China.
Visual China Group | Getty Images
Foldable phones remain a very small part of the overall smartphone market, or about 2.2% of unit shipments so far this year, according to IDC. Huawei is currently the dominant player, especially in China, where it controls nearly 80% of the market. But Apple’s potential debut is expected to energize the entire category.
— Kif Leswing
